Technology

  Market Overview According to MarketGenics, the global live shopping platform technology market was valued at USD 1.2 billion in 2025 and is projected to reach USD 6.7 billion by 2035 , registering a CAGR of 18.6% during the forecast period 2026–2035 . The market is gaining momentum as businesses increasingly integrate livestreaming, interactive product demonstrations, and real-time purchasing features into digital retail platforms. Live shopping platform technology enables brands, retailers, influencers, and online marketplaces to showcase products through live video while allowing viewers to interact with presenters, ask questions, access product information, and complete purchases during the broadcast. These platforms combine streaming technology, shoppable video interfaces, real-time chat, payment integrations, inventory management, and analytics to create engaging shopping experiences. In 2025, the retail and fashion segment accounted for approximately 44% of the market, ...